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Published on December 7th, 2011 | by Janine Popick

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iMedia Connection: How to Win Back Old Customers via Email

Here at VerticalResponse, we’ve seen businesses who have “won back” as much as 2 percent of their customers with the right segmentation, messaging and offer.
iMEDIA Connection
I’ve rounded up five easy tips that you can use right away to win back old customers, as featured on iMedia Connection.

Here’s an excerpt from my guest article:

“I’m sure you are great at what you do, but I bet at some point you lost customers to a competitor or they just vanished without so much as a ‘goodbye.’ It happens to the very best of businesses. Although companies large and small should always focus on getting new customers, we often don’t think about trying to win back those who we used to do business with.”

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© 2011 – 2012, Janine Popick. All rights reserved.

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About the Author

is a contributing author for VerticalResponse.



3 Responses to iMedia Connection: How to Win Back Old Customers via Email

  1. Omarion Manus says:

    Omarion Manus

    I appreciate you sharing this post. Awesome.

  2. Irene Nadler says:

    Irene Nadler

    Thanks for sharing, this is a fantastic post. Much obliged.

  3. Siarhei Baldzenka says:

    Very interesting article “How to win Back Old customers via Email”. Thanks for the marketing strategy!

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