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Published on June 30th, 2010 | by Janine Popick

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Increase Twitter Followers by Sending an Email Campaign

Twitter BirdsLet’s face it, our customers want to engage with us in all different ways at all different times.  Some of them will check their inboxes for an email from us, some of them check Twitter for our Tweets, others check their inboxes for our Facebook updates. So it’s in all of our best interests to get as many of our customers following us on as many lists that we can.

Try this: either send a solo email marketing campaign to your customers or include an article in your next newsletter and ask them to follow you on Twitter. You may be asking why?

One word: Urgency.

Twitter is a great tool for a short, quick message to your followers. After all, you only have 140 characters to work with.

You may have a last minute sale and your customers aren’t close to their inbox, but might be checking their Twitter accounts on their phones.

You may have an urgent update that you want your customers to know about now. We use our Twitter handle @VR4SmallBiz and our Blog to give updates on service issues.

We just did a campaign where we picked up an extra few hundred Twitter followers just by including it in our newsletter. Try it and tell us how it worked for you!

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About the Author

is the CEO and founder of VerticalResponse.



2 Responses to Increase Twitter Followers by Sending an Email Campaign

  1. Harry says:

    I recommend trying http://www.socialkik.com to buy Twitter followers, they have been recommended by a lot of bloggers and they can be trusted. We’ve used to boost the number of followers for a few of our clients and they’re all satisfied

  2. Cary Ganz says:

    I totally agree. Twitter is a great modality but sometimes you need to customize your approach to your audience. Varying your marketing methods is a great way to reach a wider range of people. The trick, in my mind, is finding ways to automate the process as much as possible.
    One of my suggestions to my readers is to find ways to integrate what I call the Internet Trifecta, Twitter, YouTue and WordPress. May be I need to consider adding email to this triumvirate.

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