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Published on February 3rd, 2010 | by Janine Popick

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Part II: How VerticalResponse Uses Social Media

Over the past few weeks I’ve been getting comments asking how VerticalResponse uses social media to grow our business. I started answering this question in Part I: How VerticalResponse Uses Social Media where I went over how we use social media to increase awareness of VerticalResponse and how we find new customers. Below are a few more ways we use social media.

Share Our Small Business Knowledge

VerticalResponse is a small business, so everyone who works here has first-hand experience on what it’s like to make a small business work.

On top of that we work with over 70,000 small business customers who all look to us for advice. We believe in our small business customers and we always try to pass on anything we think might help. And to do this we have to be constantly learning and researching what is working for small businesses.

Social media is a fantastic place to continue to share what we find. We share all of our tips, whitepapers, guides, and articles. We always go one step further by sharing all the marketing experts, tips, whitepapers, guides and articles we as a team learn from. Sharing all of this information it helps us prove that we do our homework and know what we are talking about.

Show You Who is Behind VerticalResponse

Social media is one of the best tools for giving a business a personality. We like to share information about VerticalResponse employees with our customers so they know who is working hard for them. Pictures are one of the best ways to do this. We like to share pictures of our events, award ceremonies, and even what we got for our CEO for a holiday gift on Facebook and Flickr. We are sharing our company’s atmosphere with our customers. Every time we do this it surprises me, half the time we get more comments on our fun news rather than our regular news and tips because people like to be social.

There are many different ways businesses can use social media to grow. Are you using social media successfully in a way we haven’t mentioned?

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About the Author

is the CEO and founder of VerticalResponse.



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