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Published on March 28th, 2017 | by Tori Tsu

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Put a spring in your emails with 25 fresh subject line suggestions

Last week we discussed some of the ways to spring clean your email marketing efforts. This week we’ll work on digging up some fresh springtime subject line inspiration.

From April Fools’ to Easter to graduation, and everything in between, there’s no shortage of seasonal events to draw from for creative copy. Will retailers encourage their readers to do a little “spring cleaning” of their wardrobes and get a head start with 2017 lines? Are gardeners and landscapers sending out specials on their services for perennial blooms? Have restaurants redone their menus with the season’s freshest new produce?

Whether you’re emailing customers with a seasonal offer, celebrating an event like the Kentucky Derby or the kick-off of the Cactus and Grapefruit Training Leagues, or simply saying “Hello,” it’s the perfect time of year to put a spring into the step of your email campaigns.

25 springtime subject lines

We took a look at our inboxes for some of our favorite seasonal subject lines:

  1. Sending Spring thoughts + sweet treats! 🌱 | Farmgirl Flowers
  2. Spring Forward? Jump in! | aerie
  3. Just warming up | Barry’s Bootcamp
  4. Transition to spring, flawlessly | Nordstrom Rack
  5. You’d be a fool to miss this 😉 | Old Navy
  6. what goes with daylight savings? savings. | Gap
  7. Easter’s early: Are you ready? | OpenTable
  8. Is your basket ready? Easter arrivals are here. | Crate and Barrel
  9. It’s a good Friday | Tablehopper
  10. Don’t miss out our eggciting Easter deals! + Passover picks! | GrubMarket
  11. Eat like a Triple Crown winner | Tasting Table
  12. A Derby Day Win: The Perfect Mint Julep from Jim Meehan | Panna
  13. May the fourth be with you | theSkimm
  14. Call your mom. NOW. | Refinery29
  15. Mama Always Said | Rent the Runway
  16. Without Father ado… Styleathon. | Rue La La
  17. OMG, it’s Father’s Day! | JibJab
  18. Gift ideas for Grads and Dads | Ferry Building Marketplace
  19. BIG BOTTLES Rock as Gifts for Weddings & Graduations… | Jessup Cellars
  20. Spring’s New Sidekick Has Arrived | Ann Taylor
  21. Tax Relief and Spring Delights | Bikram Yoga Nob Hill
  22. 🌎  Happy Earth Day! | Project Juice
  23. Save some green on Earth Day! | Thymes
  24. Spring Break Planning: When to Cruise Where and Romantic All-Inclusive Resorts | T+L
  25. Find a #springbreak state of mind 🌴🍍 | uforia studios

Bonus: springtime holidays and observances

In case you still needed some inspiration for your subject lines, we put together a list of springtime holidays, observances, and events big and small.

  • Administrative Professionals Day
  • Arbor Day
  • Ash Wednesday
  • Baseball Spring Training: Cactus and Grapefruit Leagues
  • Cherry Blossom Festival
  • Chinese New Year
  • Cinco de Mayo
  • Daylight Saving Time
  • Easter
  • Earth Day
  • Employee Appreciation Day
  • Fat Tuesday
  • Father’s Day
  • Good Friday
  • Graduation
  • Groundhog Day
  • International Women’s Day
  • Harvey Milk Day
  • Holi
  • Kentucky Derby
  • March Madness
  • Mardi Gras
  • Memorial Day
  • Mother’s Day
  • National Parks Week
  • Palm Sunday
  • Passover
  • Presidents Day
  • Purim
  • Spring Break
  • St. Patrick’s Day
  • Take Your Child to Work Day
  • Tax Day
  • Valentine’s Day

Note: some dates will vary year over year and may or may not occur in “Springtime” (before or after Groundhog Day).

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© 2017, Tori Tsu. All rights reserved.

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About the Author

Tori Tsu

is Content Marketing Manager at VerticalResponse, a Deluxe brand. She believes in the power of small business and providing owners and entrepreneurs the information and tools they need to help their businesses thrive.



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