VerticalResponse Blog

Sending out marketing emails regularly is a great way to keep your customers thinking about your business.

“Emails are a cost-effective way to stay top of mind with customers,” says Meredith Liepelt, branding strategist for Rich Life Marketing. “Email allows you to communicate with people who have self-selected into your list. These are people who have raised their hand to say, ‘I want to hear more about what you have to offer.’  When you nurture your list respectfully, it can help build your business, keep you top of mind and increase your sales.”

The question is, what kind of emails should you send to help this effort? Good question. We’ve got the answers. Here are four emails you should send to stay relevant to your customers.

1. A  newsletter

Offer your readers educating, entertaining and valuable content in a newsletter. And, send it out on a regular basis so customers come to expect it.

Your email newsletter can have a variety of information in it including anything from company news to upcoming events, but make sure its overall look is well-organized. Offer bite-sized pieces of information in a quick, easy-to-digest format.

Videos are also a good addition to a newsletter, Liepelt says. This newsletter from Skin Perfect has a three-minute video of a business owner speaking at an event with information about another opportunity to meet the owner.

Skin Perfect NL

Jordan Vineyard & Winery also includes a video in their monthly newsletters. The topics change every month, it could be an interview with wine maker, a talk about the harvest or their new wine app.

Screen Shot 2014-03-06 at 4.34.32 PM

2. A holiday email

When a holiday rolls around, send some e-love to your customers. From Thanksgiving to the first day of summer, you can use any holiday to send your customers some virtual cheer. Here’s an example.

If you want, you can include a discount to entice your customers to do a little shopping on your site. Either way, the point of the holiday email is just to let your customers know that you’re thinking about them.

3. An anniversary email

When a customer signs up for your email list, keep track of the signup date and send an anniversary email a few months later. True Citrus, a company that sells flavored packets for water, has a good example. Three months into a customer’s subscription, the company sends an anniversary email along with a discount.

4. Ask for feedback via email

Asking for feedback is an interactive way to stay top of mind with your customers. After a customer makes a purchase, send a thank you email and ask for feedback with an easy link. By knowing as much as possible about your customers, you can offer valuable content to help your customers. Here’s an example of an email asking for feedback from a local dentist.

These four emails serve as a reminder to your customers that you’re ready to be of service. Through strategic emails, your business will remain top of mind, which will encourage your customers to keep coming back.

Are you sending these four emails? Have any others you think are valuable?

This post contributed by guest author, Lisa Furgison. Furgison is a media maven with ten years of journalism experience and a passion for creating top-notch content.

Want more marketing tips and tactics? Sign up for the free VR Buzz.

© 2014, Contributing Author. All rights reserved.

  • Eric Salonga

    Thank you for the great tips on keeping in touch with clients. Business get so busy at times and we forget to thank or follow-up with previous clients.

    What kind of drip marketing campaign site do you recommend?

  • Dawesi

    Make sure your holiday emails are regionally appropriate. Most of the world is outside the USA. Also find international holidays that align with your brand, do some research and position your brand.

    Eg putting snow on your Christmas message (when southern hemisphere is in summer – aka no snow)

    Or sending happy thanksgiving messages to anyone outside the USA.

    And not sending material for international holidays you don’t understand, and losing customers because of it.

  • Jodi

    In regards to the anniversary emails, we really need the ability to do drip campaigns through VR… please!

  • Michael, a copywriter

    The anniversary e-mail is a pretty good idea. I’m working an app developer. one of the issues we deal with is that people download something, use it twice and forget it. A friendly reminder might just get them to become active again.

Welcome to VR Buzz!

Thanks for subscribing. Only one step left!

Check your inbox to confirm your subscription.