VerticalResponse Blog


Pssst! Wanna hear the low-down on VerticalResponse? As the newest VR Marketing Coordinator, and your personal VR insider, I have some fresh-faced findings I think you might find interesting. I took what I learned in my first 30-days on the job and am sharing the scoop with you.

Here are four hints and tips I just couldn’t keep to myself:

  1. It’s Hip to be Square: Every day the VR Marketing Team gets their ‘nerd on’ by keeping up-to-date with email marketing tips, trends, blogs, etc. Knowing what’s up and what’s relevant is informative, inspirational and gives you stellar content to repurpose. Score! Here are a few of our favorite sites: Copyblogger, MarketingProfs and Social Media Examiner.
  2. Be One with your Customer: This may seem like a no-brainer, but using your own product on a consistent basis allows you to become one with your customers. At VR, we create and send out all of our emails using our own tool, so we understand the process, perspective, and product you’re using, too.
  3. Testing Isn’t Just for the Big Guys: Before VR, I worked for a large corporation with thousands of employees. Our email testing team was huge because, well, testing is important. But you don’t have to be a big company or have lots resources to test. At VR we test our emails consistently – from subject lines, to buttons, offers and audiences. It’s insightful, interesting, and gives you critical information about what your customers are receptive to. And, you might be surprised by what you discover!
  4. Email Marketers – They’re Just Like Us: The marketing team at VR may be made up of email and social media gurus, but they’re also human – and pretty fabulous ones at that! As an industry expert, educating and engaging your customers while being personable and understanding builds unbelievable rapport. Keep it real and your customers will keep coming back!

Now you have the inside scoop on VR. Stay tuned and I just might share some more!

© 2011 – 2013, Contributing Author. All rights reserved.

  • Ryan

    One of the biggest things that small businesses mess up with is not testing their emails over a period of time. Any one that is doing a email campaign should make sure that they are following their trends as to open rates and return rates to make sure that they are getting the most bang for their buck.

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