VerticalResponse Blog

I got an interesting email marketing campaign in my inbox from a large retailer. I thought it was pretty catchy. I could either print out the email with the bar code for a discount in the store or use a promo code on their site. They also had a share with a friend link prominently displayed which I’m sure got passed around quite a bit.

I liked it because it seemed exclusive. The header looked like this.

Shopping Discount Code

Subject Line: 20% Off Friends & Family Event Ends Soon!

Friends and Family Exclusive

The expiration date is a bit hidden in the copy but all in all I thought calling this a Friends and Family event was a nice exclusive approach to a sale. See if it works for you in your next email campaign!

© 2009 – 2012, Contributing Author. All rights reserved.

There are currently no comments.

Welcome to VR Buzz!

Thanks for subscribing. Only one step left!

Check your inbox to confirm your subscription.

Facebook
Twitter
LinkedIn