iMedia Connection: “Social”-ize Your Email Marketing in 5 Easy Ways
I recently guest blogged for iMedia Connection, and wrote a post called “Social”-ize Your Email Marketing in 5 Easy Ways. If you’re crunched for time and want to get the most bang for your efforts, this post provides five easy ways to make your emails more social.
Here’s an excerpt: Even if you’re not in the business of email marketing, you’ve probably heard the prediction that social media will eventually replace the need for email marketing. I beg to differ. While there’s no doubt that social media has fundamentally changed the marketing landscape, email remains a powerful way to send and share information; there’s a reason why companies such as Groupon, Daily Candy and Gilt Groupe rely on email to deliver their can’t-miss deals and information.
To be sure, these brands also are avid users of social media, and they do a great job making sure their emails and offers are easily share-able on social networks. Social media is a partner, not a threat, to email marketing because together they strengthen your message, and provide new channels for getting in front of both new and potential customers.
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