In Phase 2 of our list segmentation feature, you can now take your campaign activity-based engagement efforts to the next level.
As a refresher, remember that Phase 1 introduced our Advanced Search Tool, which allows you to segment your lists using basic parameters including: ‘People who opened’, ‘People who clicked’, ‘All emails’ and three different standard time frames.
Since then, we’ve been toiling away to advance your search efforts a bit further and have now introduced ‘Use Cases’, which will allow you to find all contacts on your list(s) using more targeted, personalized parameters for each audience.
New advanced Use Cases search parameters include:
- Location (Country, State, City, or Zip Code)
- Birthday (day, month or year) or Age
- Phone number
When searching by state for example, segment all customers on your list using the parameters ‘State is’, ‘State is not’, ‘State starts with’, or ‘State contains’
Use this segment type for geo-targeted promos to send a free shipping offer or promotional starter pack to audiences in select regions.
Offering the ability to search by day, month, or year, you can now easily find all customers born within a specific time frame such as ‘November’ or on ‘January 21’.
Send your customers a ‘Happy Birthday’ shout out email or coupon on their special day with this use case.
If you’re planning an in-store focus group and want to reach your customers quickly, use ‘Phone Number’ segmentation to search by ‘Home’, ‘Work’, ‘Mobile’ or ‘ Fax’.
You can use area code digits specifically, or search by any digits in their number.
To get an even better understanding of Phase 2 of List Segmentation, click on the video below to see a demo of three quick examples of the expanded functionality.
Use Cases segmentation is available to freemium and paid accounts.
© 2015, Kimber Powers. All rights reserved.