VerticalResponse Blog

Drafting a well-written and attention-grabbing press release doesn’t require a Public Relations degree. However, finding concrete news worth touting and learning the ins and outs of press release etiquette is essential for showing off your credibility and attracting the attention of busy journalists. Follow these dos and don’ts the next time you’re crafting a press release and you’ll be on your way to press stardom. Check out the infographic for a closer look:

Press Release Dos & Don'ts Infographic by Skadeedle

This content originally appeared on, which is now part of VerticalResponse.

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  • Toni Nelson

    Thanks for taking the time to create such a great infographic! I’ll be using it in a post soon about creating a press release!

  • Anna

    Good food for thought to keep in mind. Thanks for sharing. Us, small tourism attraction operators need all the help we can get to spread the word about great things to see, do and experience in our respective locations.

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