VerticalResponse Blog

What kind of statement does your logo make? Is it colorful, clean, and/or creative? Does it ignite enthusiasm, relay power, or exude spirituality? A recent study and infographic created by our parent company Deluxe reveals the impact your logo design makes. Plus, they include the three design elements every memorable logo needs. Discover design tips, the psychology behind design elements such as color, and more below.

Interesting findings from the survey/study include:

  • 80% of people surveyed say color increases brand retention
  • 37% of Fortune 500 brands use the color blue in their logo
  • 21% of Forbe’s “Most Valuable Brands” use Helvetica font

The 3 Design Elements Every Memorable Logo Needs

What color is your logo, and do you agree with the findings above? Let us know in the comments.

Give your business logo a lift with our logo design service.

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