VerticalResponse Blog

Screen shot 2011-07-05 at 3.49.00 PM I’ve been writing about call-to-action buttons for a while now and my team kept asking me, “Janine, when can we create a VR Button Builder?” So I’m thrilled to let you know we now have an easy to use call-to-action creation tool called the VerticalResponse Button Builder! The best part? It’s absolutely free, and you can use the buttons in your email marketing campaigns and on your website.

Before you run off to create your new buttons, I wanted to share a few tips we’ve learned from testing buttons here at VerticalResponse.

1. Size Matters
When using buttons, the general rule of thumb is bigger is better. The whole point is to make your button stand out and draw your readers’ attention so they click on it. If you have multiple buttons, vary the size based on importance. For instance, if the primary call-to-action is “Buy Now,” make that button bigger, than say the secondary call-to-action of “Learn More.”  We’ll talk a bit more about this as it relates to position as well.

2. Points for Position
Where you place your button will have a definite impact on how many clicks you get. This is a great thing to test, but keep in mind that to get the most out of your button you’ll most likely want the placement to be above the fold for email, and in the top portion of any webpage. If you have to place your button lower, there are a number of tactics to make it stand out from color to space and the language you use.

3. Get More Action
These buttons are called call-to-action buttons for a reason, so use bold, action oriented language on them. Tell your readers what you want them to do.

Button.php   Button3

Button4 Button5

We recommend using action verbs on your CTA buttons including Buy, Learn, Create, Start, Sign Up, Download, etc.

4. Space Out
To draw your readers’ eye to your button, leave enough white space surrounding it so that it will stand out. This is also helpful for anyone reading your content on a mobile device as it will allow enough space for your reader to click on your button with their fingers vs. a mouse.

5. Get Colorful
The last tip I have for you is to use a contrasting color for your buttons as compared to the surrounding elements or background. By using a high contrast color, your button will clearly stand out and encourage those click throughs.

6. Test, Test, Test
What works for one company doesn’t always translate to another, so I encourage you to test your button sizes, shapes, colors and positioning. Monitor which buttons are getting the most clicks and see what works for you.

So, who’s ready to create some killer buttons? If you’d like a little help getting started, check out the tutorial on our help site. I’d love to hear what you think about our new VerticalResponse Button Builder.

© 2011 – 2015, VerticalResponse. All rights reserved.

  • Jill Bastian

    Hi Frances,

    I just took a look at the button builder and it seems to be sending the emails now. You may want to try again, the email is usually sent within about a minute, so you should see it right away. If not, you can also take a screen shot of the button and use that, it works just as well.

  • Frances Tonry

    I tried to create the button twice. It never was sent to my email.

  • Jill Bastian

    Hi Sandi,

    Adding a button to an email is just like adding an image, click where you want it to go, click the Image icon in the tool bar and upload your button. Be sure to link it with the chain link icon so people can click on it and go where you need to them to. For more info on how do this, check out our helpsite:

  • sandi

    How do I add the buy now button that I created to my eblast? I used a template, but can’t figure out how to add this button.

  • Hamin S. Dawan

    I have created a call to action button “Donate Now”. How do I program the button. I want to link it to my Paypal account for donors to make a donation.

  • Kim


    Hi Carl,
    Good question and there is a simple solution to the line break. Just use option+space and it will create a non breaking space.

  • Carl Graziano

    CTA button builder is a great new feature – thanks. But is there a way to adjust the button size and/or typesize? I created a “REGISTER NOW” button and the “NOW” wrapped down to a second line.

Welcome to VR Buzz!

Thanks for subscribing. Only one step left!

Check your inbox to confirm your subscription.